Archive for October 2014
Marketers' Key Criteria For New Technology Evaluations, August 2014 [CHART]
When evaluating new tools to invest in, nearly half of marketers said it was critical for them to be able to fully integrate the new with the old.
Read MoreMarketers' Reasons For New Technology Investments, August 2014 [CHART]
Improving customer service and satisfaction was the primary reason for putting money toward new technology, cited by 62%.
Read MoreFacebook Ad Share Worldwide By Device, 2013-2014 [CHART]
Mobile ad spending on Facebook passed desktop in Q1 2014 to account for the lion’s share of ads on the social network.
Read MoreLuxury Display Ad Metrics vs Global Benchmark Averages By HTML5 Format, H1 2014 [TABLE]
In the realm of HTML5 formats, expandable and polite formats alike performed better for luxury brands than average in terms of CTRs.
Read MoreLuxury Rich Media Ad Metrics vs Global Benchmarks, H1 2014 [TABLE]
The average clickthrough rate (CTR) for any polite banner ad in H1 2014 was just 0.13%. But for luxury ads of the same format, CTRs rose to 0.37%.
Read MoreAmerican Travelers Who Would Use A Home / Lodging Rentals Service, April 2014 [CHART]
Among the 29% of leisure travelers who had heard of home rental services, respondents were split on whether or not they would use them, with answers skewing slightly toward the negative.
Read MoreFamiliarity With Home / Lodging Rentals Services, May 2014 [CHART]
Just 8% of US leisure travelers had heard of and used a home and lodging rentals service such as Airbnb or HomeAway.
Read MoreGlobal Website Revenue Sources By Industry, July 2014 [CHART]
When it came to website revenues, organic search was the top source across all industries except media and entertainment.
Read MoreGlobal Website Traffic Sources By Industry, July 2014 [CHART]
Organic search drove 51% of website traffic referrals worldwide during June and July 2014.
Read MoreVideo Gamers By The Numbers [INFOGRAPHIC]
This infographic by GDreamers illustrates some facts and figures about Americans who play video games.
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