Marketing Channel Integration, October 2014 [CHART]

On average, only 45% of digital marketers integrate any two channels, finds a commissioned study conducted by Forrester Consulting on behalf of Experian Marketing Services. The report, based on surveys with 428 digital marketers across a number of markets, finds that email marketing and search retargeting are the most commonly-integrated channels, but that only 54% are integrating this pair. Read the rest at MarketingCharts.