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Archive for October 31, 2014

Marketing Channel Integration, October 2014 [CHART]

By David Erickson | October 31, 2014

On average, only 45% of digital marketers integrate any two channels.

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Trust In News Media Types By Generation, October 2014 [CHART]

By David Erickson | October 31, 2014

American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately.

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US Omni-Channel Shopping Activity By Category, October 2014 [CHART]

By David Erickson | October 31, 2014

On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.

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Holiday-Related Retail Spending, 2004-2014 [CHART]

By David Erickson | October 31, 2014

The NRF is forecasting an increase in holiday spending of 4.1% this year to $616.9 billion in total sales, with online sales growth in the 8-11% range.

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Email Open & Click Rates By Subject Line Length, 2013 [CHART]

By David Erickson | October 31, 2014

Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year.

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Benchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]

By David Erickson | October 31, 2014

Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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