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Archive for October 30, 2014

Mobile Share of Online Video Views, 2012-2014 [CHART]

By David Erickson | October 30, 2014

Mobile now accounts for more than one-quarter of online video views.

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The Internet Spec Sheet [INFOGRAPHIC]

By David Erickson | October 30, 2014

Let this infographic by SumAll and Buffr (via AdWeek) server as your cheat sheet to the length of stuff online.

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Frequency With Which Millennials Use Businesses' Mobile Sites, June 2014 [CHART]

By David Erickson | October 30, 2014

Smartphones were millennials’ device of choice for internet and app access, with nearly two-thirds (64%) of US mobile device users ages 18 to 34 citing these as their primary mobile device for logging on to the web or checking out an app.

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Millennials' Attitudes Toward Mobile Devices, June 2014 [CHART]

By David Erickson | October 30, 2014

Among US millennial smartphone users polled, nearly 90% said their phones never left their side—both night and day—and 80% admitted they instantly reached for them right when they woke up.

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Marketers' Key Criteria For New Technology Evaluations, August 2014 [CHART]

By David Erickson | October 30, 2014

When evaluating new tools to invest in, nearly half of marketers said it was critical for them to be able to fully integrate the new with the old.

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Marketers' Reasons For New Technology Investments, August 2014 [CHART]

By David Erickson | October 30, 2014

Improving customer service and satisfaction was the primary reason for putting money toward new technology, cited by 62%.

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Facebook Ad Share Worldwide By Device, 2013-2014 [CHART]

By David Erickson | October 30, 2014

Mobile ad spending on Facebook passed desktop in Q1 2014 to account for the lion’s share of ads on the social network.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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