Luxury Rich Media Ad Metrics vs Global Benchmarks, H1 2014 [TABLE]
The average clickthrough rate (CTR) for any polite banner ad served on the Sizmek MDX platform in H1 2014 was just 0.13%. But for luxury ads of the same format, CTRs rose to 0.37%—and interaction rates on the same types of ads rose from 1.32% for the average advertisers to 2.55% for luxury brands.
Luxury brands also enjoyed higher-than-average dwell rates for polite banner ads. Dwell rate is a measure of interaction with digital advertisements originally developed by Sizmek when the company was still known as DG MediaMind. Read the rest at eMarketer.