Familiarity With Home / Lodging Rentals Services, May 2014 [CHART]

Airbnb may have put a dent in the leisure travel industry, but the home and lodging rentals services space as a whole still has some way to go before it becomes mainstream.

According to a May 2014 study by Warren Weiss Co. for Travel Weekly, just 8% of US leisure travelers—internet users ages 21 and older who had taken at least one overnight leisure trip in the past 12 months—had heard of and used a home and lodging rentals service such as Airbnb or HomeAway, while 63% of respondents had never heard of them before. Read the rest at eMarketer.