Archive for October 29, 2014
Luxury Display Ad Metrics vs Global Benchmark Averages By HTML5 Format, H1 2014 [TABLE]
In the realm of HTML5 formats, expandable and polite formats alike performed better for luxury brands than average in terms of CTRs.
Read MoreLuxury Rich Media Ad Metrics vs Global Benchmarks, H1 2014 [TABLE]
The average clickthrough rate (CTR) for any polite banner ad in H1 2014 was just 0.13%. But for luxury ads of the same format, CTRs rose to 0.37%.
Read MoreAmerican Travelers Who Would Use A Home / Lodging Rentals Service, April 2014 [CHART]
Among the 29% of leisure travelers who had heard of home rental services, respondents were split on whether or not they would use them, with answers skewing slightly toward the negative.
Read MoreFamiliarity With Home / Lodging Rentals Services, May 2014 [CHART]
Just 8% of US leisure travelers had heard of and used a home and lodging rentals service such as Airbnb or HomeAway.
Read MoreGlobal Website Revenue Sources By Industry, July 2014 [CHART]
When it came to website revenues, organic search was the top source across all industries except media and entertainment.
Read MoreGlobal Website Traffic Sources By Industry, July 2014 [CHART]
Organic search drove 51% of website traffic referrals worldwide during June and July 2014.
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