Consumers’ Perceptions On The Future Of Advertising, September 2014 [CHART]
Consumers are well aware of marketers’ increasing data collection practices and focus on audience targeting, according to new survey results from Goo Technologies. Asked in which of various ways they believe advertising will change in the next 10 years, a majority of US adults surveyed indicated that advertisers will have more personal data about consumers (58%) and that advertisers will improve targeted ads towards certain demographic groups (52%). Interestingly, Millennials (18-34) are less likely to believe these changes will occur than their older counterparts. Read the rest at MarketingCharts.