Archive for October 28, 2014
Video Gamers By The Numbers [INFOGRAPHIC]
This infographic by GDreamers illustrates some facts and figures about Americans who play video games.
Read MoreUS Online Ad Revenue Share By Format, 2013-2014 [CHART]
Mobile ad spending comprises almost one-quarter (23%) of total online ad spend.
Read MoreHow Brands Fail To Meet Consumer Expectations, October 2014 [CHART]
Almost 9 in 10 consumers want more meaningful relationships with brands, yet fewer than 1 in 5 believe brands are delivering on that wish.
Read MoreBrands With Most Loyal Customers, 2014 [TABLE]
Amazon, Apple, YouTube and What’s App are among this year’s brand loyalty leaders.
Read MoreConsumers’ Perceptions On The Future Of Advertising, September 2014 [CHART]
A majority of US adults surveyed indicated that advertisers will have more personal data about consumers in 10 years.
Read MoreConsumers Text Messaging With Brands, September 2014 [CHART]
2/3rds of respondents – who are aged 18-65 and hail from 12 markets – claimed to check their smartphone for new messages or activity at least every hour.
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