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Archive for October 28, 2014

Video Gamers By The Numbers [INFOGRAPHIC]

By David Erickson | October 28, 2014

This infographic by GDreamers illustrates some facts and figures about Americans who play video games.

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US Online Ad Revenue Share By Format, 2013-2014 [CHART]

By David Erickson | October 28, 2014

Mobile ad spending comprises almost one-quarter (23%) of total online ad spend.

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How Brands Fail To Meet Consumer Expectations, October 2014 [CHART]

By David Erickson | October 28, 2014

Almost 9 in 10 consumers want more meaningful relationships with brands, yet fewer than 1 in 5 believe brands are delivering on that wish.

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Brands With Most Loyal Customers, 2014 [TABLE]

By David Erickson | October 28, 2014

Amazon, Apple, YouTube and What’s App are among this year’s brand loyalty leaders.

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Consumers’ Perceptions On The Future Of Advertising, September 2014 [CHART]

By David Erickson | October 28, 2014

A majority of US adults surveyed indicated that advertisers will have more personal data about consumers in 10 years.

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Consumers Text Messaging With Brands, September 2014 [CHART]

By David Erickson | October 28, 2014

2/3rds of respondents – who are aged 18-65 and hail from 12 markets – claimed to check their smartphone for new messages or activity at least every hour.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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