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Archive for October 27, 2014

Suspicious Web & Mobile Traffic, 2013-2014 [CHART]

By David Erickson | October 27, 2014

Some good news on the bot traffic front, as levels of suspicious web activity dropped to 45% – still a high figure, but an improvement nonetheless from the high of 61% in Q4 2013.

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Global Marketing Budget Sentiment, 2012-2014 [CHART]

By David Erickson | October 27, 2014

Global marketing budget optimism dipped a little quarter-over-quarter in Q3, but remains positive, with September marking the 21st consecutive month of budget improvement.

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Share Of TV Multitasking Time, October 2014 [CHART]

By David Erickson | October 27, 2014

Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year.

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Top Reasons Large Advertisers Buy Mobile, October 2014 [CHART]

By David Erickson | October 27, 2014

Customer engagement is one of the key reasons large advertisers buy mobile ads.

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Search Advertising Trends, Q3 2014 [TABLE]

By David Erickson | October 27, 2014

Search ad click-through rates in the US saw significant year-over-year increases.

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Consumer Magazines’ Revenue Sources, October 2014 [CHART]

By David Erickson | October 27, 2014

The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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