Archive for October 27, 2014
Suspicious Web & Mobile Traffic, 2013-2014 [CHART]
Some good news on the bot traffic front, as levels of suspicious web activity dropped to 45% – still a high figure, but an improvement nonetheless from the high of 61% in Q4 2013.
Read MoreGlobal Marketing Budget Sentiment, 2012-2014 [CHART]
Global marketing budget optimism dipped a little quarter-over-quarter in Q3, but remains positive, with September marking the 21st consecutive month of budget improvement.
Read MoreShare Of TV Multitasking Time, October 2014 [CHART]
Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year.
Read MoreTop Reasons Large Advertisers Buy Mobile, October 2014 [CHART]
Customer engagement is one of the key reasons large advertisers buy mobile ads.
Read MoreSearch Advertising Trends, Q3 2014 [TABLE]
Search ad click-through rates in the US saw significant year-over-year increases.
Read MoreConsumer Magazines’ Revenue Sources, October 2014 [CHART]
The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year.
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