Comparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]
With the release of their latest annual report [PDF] on B2C content marketing, the Content Marketing Institute and MarketingProfs offer the ability to measure the similarities and differences between both groups in their approaches to content marketing. Interestingly, while the two differ in some tactics and priorities, they do converge in some areas.
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Overall, more B2B (86%) than B2C (77%) marketers are using content marketing this year, and B2B content marketers are more likely than their B2C counterparts to have a documented strategy (35% vs. 27%). Read the rest at MarketingCharts.