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Archive for October 26, 2014

Comparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]

By David Erickson | October 26, 2014

More B2B (86%) than B2C (77%) marketers are using content marketing this year.

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CMOs On The Impact Of Marketing Tech Investments, October 2014 [CHART]

By David Erickson | October 26, 2014

Two-thirds of marketers describe the importance of new technologies to their group’s overall effectiveness and performance as Essential (29%) or Very Important (38%).

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Change In Interaction With LGBT Media, June 2014 [TABLE]

By David Erickson | October 26, 2014

LGBT websites and blogs had seen the biggest increase in interaction from gay and bisexual men and lesbian and bisexual women, with 28% and 39%, respectively, saying they had upped their interaction with said media in the past 12 months.

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GLB Interaction With Ads, June 2014 [TABLE]

By David Erickson | October 26, 2014

88% of US lesbian and bisexual female internet users said they used Facebook for personal communications, and 79% of gay and bisexual males reported the same.

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Barriers To Implementing Personalization, May 2014 [CHART]

By David Erickson | October 26, 2014

Fully 35% of US business-to-consumer marketing professionals said building a comprehensive single view of each customer across all sales and marketing channels was an extreme challenge to broader implementation of personalization.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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