A May 2014 study by the Massachusetts Division of Banks and Conference of State Bank Supervisors (CSBS) found 51% of US adults had heard of Bitcoin or another virtual currency, mostly from sources like the internet and television. However, just 3% had purchased or used virtual currency, with 18% reporting they would likely do so in the future.
In a June 2014 survey of US adults conducted by 451 Research, around 60% had heard of Bitcoin, though more than half of those who had heard of it didn’t know what it was. Just 2% reported already using Bitcoin, with another 3% waiting to use it. Read the rest at eMarketer.