A December 2013 survey of US internet users conducted by PricewaterhouseCoopers highlighted many of the concerns consumers have about using Bitcoin, including the unpredictability of its price, the experimental nature of the virtual currency and the fact transactions cannot be reversed.
Not having chargebacks may be an attractive feature for online merchants that are often victims of chargeback fraud, but not as intriguing for consumers who might legitimately need to reverse a transaction.
Security is another consumer concern related to using Bitcoin. The Massachusetts Division of Banks and CSBS survey found that security was the most important factor among consumers in deciding whether or not to purchase or use Bitcoin, followed by insurance and regulation related to the virtual currency. Read the rest at eMarketer.