Types Of Videos Mothers Watch On Their Phones, July 2014 [CHART]

While just 32% of smartphone-toting mothers told BabyCenter they watched videos daily on their phones—through sites such as YouTube, which they also preferred to access via smartphone—this group is still important to pay attention to as mobile video continues to rise in viewership. Short clips for entertainment (73% of respondents) and how-to and tutorial videos (62%) were the top videos mothers watched on their smartphones. When watching the latter, mothers preferred cooking and do-it-yourself home improvement videos, cited by 78% and 66%, respectively. Read the rest at eMarketer.