Speaking of social media and mobile, smartphones were the most-used device among mothers for logging on to Facebook and Twitter. Such devices even beat out traditional laptops, indicating that busy mothers often access these sites and apps while on the go—or simply while hanging out in a computerless room with their kids. Tablets, the larger mobile device of the two options, were the least popular for accessing these social platforms.
eMarketer expects 28.8 million US mothers, which includes female internet users ages 18 and older with children under 18 in the household, to log on to a social network via any device at least monthly this year, representing 85.0% of all mother internet users. We also estimate that 90.2% of these mother social networkers will access Facebook monthly, and 25.7% will log on to Twitter. Read the rest at eMarketer.