Print newspaper ads are still a powerful medium for influencing consumer purchase behavior, details the Newspaper Association of American (NAA) in a new report. The study notes that 52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions. Many also report having bought something advertised in a print newspaper.
Overall, 79% of respondents said they had taken some action in response to a print newspaper ad during the prior 30 days. Read the rest at MarketingCharts.