Data-Driven TV Ad Campaigns, September 2014 [CHART]

Brands surveyed for the Adap.tv report (limited to video ad buyers) estimate allocating 60% of their video budgets to programmatic channels versus traditional or direct publisher sales. And it appears that they’re extending their use of data-driven practices to linear TV, too, as 43% say they currently use some form of automated or data-driven process to drive traditional TV transactions. Source: Adap.tv

Read the rest at MarketingCharts.