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Archive for October 24, 2014

Enterprise Use Of Social Marketing, September 2014 [CHART]

By David Erickson | October 24, 2014

7 in 10 senior leaders say that senior management believes in the value of social marketing.

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Effect Of Print Newspaper Ads, September 2014 [CHART]

By David Erickson | October 24, 2014

52% of adults use print newspapers on a weekly basis to assist them with their shopping planning and purchase decisions.

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Data-Driven TV Ad Campaigns, September 2014 [CHART]

By David Erickson | October 24, 2014

Brands estimate allocating 60% of their video budgets to programmatic channels versus traditional or direct publisher sales.

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Young Multitainment Consumers' Attitudes Toward TV, September 2014 [CHART]

By David Erickson | October 24, 2014

Multi-screeners are twice as likely as single-screeners to say it’s important to watch their favorite shows live (47% vs. 23%).

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Types Of Videos Mothers Watch On Their Phones, July 2014 [CHART]

By David Erickson | October 24, 2014

Just 32% of smartphone-toting mothers told BabyCenter they watched videos daily on their phones—through sites such as YouTube.

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Primary Device Mothers Use To Access Facebook, Twitter & YouTube, July 2014 [CHART]

By David Erickson | October 24, 2014

Smartphones were the most-used device among mothers for logging on to Facebook and Twitter.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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