Archive for October 24, 2014
Enterprise Use Of Social Marketing, September 2014 [CHART]
7 in 10 senior leaders say that senior management believes in the value of social marketing.
Read MoreEffect Of Print Newspaper Ads, September 2014 [CHART]
52% of adults use print newspapers on a weekly basis to assist them with their shopping planning and purchase decisions.
Read MoreData-Driven TV Ad Campaigns, September 2014 [CHART]
Brands estimate allocating 60% of their video budgets to programmatic channels versus traditional or direct publisher sales.
Read MoreYoung Multitainment Consumers' Attitudes Toward TV, September 2014 [CHART]
Multi-screeners are twice as likely as single-screeners to say it’s important to watch their favorite shows live (47% vs. 23%).
Read MoreTypes Of Videos Mothers Watch On Their Phones, July 2014 [CHART]
Just 32% of smartphone-toting mothers told BabyCenter they watched videos daily on their phones—through sites such as YouTube.
Read MorePrimary Device Mothers Use To Access Facebook, Twitter & YouTube, July 2014 [CHART]
Smartphones were the most-used device among mothers for logging on to Facebook and Twitter.
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