The US health industry is undergoing a large-scale, transformational shift away from treating illness and disease, toward rewarding wellness and prevention.
This newfound focus on self-care is helping marketers rack up big bucks. As more aging boomers focus on staying active and preserving their physical appearance and weight, they are fueling the markets for exercise as well as vitamins, dietary supplements, fortified foods and anti-aging products. In September 2013, market research firm BCC Research estimated that the global market for anti-aging products and services (including anti-aging cosmetics, plastic surgery and dermatology and anti-aging disease management) was $261.9 billion, up from $249.3 billion in 2012. The firm projected this number would reach $345.8 billion by 2018. Read the rest at eMarketer.