What are today’s mobile mothers doing when they’re tapping and scrolling on their smartphones? According to July 2014 polling by BabyCenter, they’re likely texting or logging on to social media.
Nine in 10 US mother smartphone users surveyed said they used their phones at least daily to send texts, while 79% said they accessed social media via such a device once a day or more. No other activity came close, with third-place games drawing in 42% of expectant females or mothers with children under age 9. BabyCenter noted that smartphones were a key way mothers connected with the world. On average, they sent 26 texts and 14 instant messages (via platforms such as WhatsApp and Facebook Messenger) and logged on to social media platforms 15 times each day. Read the rest at eMarketer.