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Archive for October 23, 2014

Purchase Intent Of Online Video Ads Viewers, July 2014 [CHART]

By David Erickson | October 23, 2014

The device on which a consumer views video ads matters far more than mood or location—or even the content genre.

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American Mothers' Daily Smartphone Activities, July 2014 [CHART]

By David Erickson | October 23, 2014

Nine in 10 US mother smartphone users surveyed said they used their phones at least daily to send texts, while 79% said they accessed social media via such a device once a day or more.

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Demographics Of Americans Without Health Insurance, September 2013 [CHART]

By David Erickson | October 23, 2014

As more aging boomers focus on staying active and preserving their physical appearance and weight, they are fueling the markets for exercise as well as vitamins, dietary supplements, fortified foods and anti-aging products.

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Top Internal Challenges To Developing An Integrated Customer Experience, June 2014 [CHART]

By David Erickson | October 23, 2014

Nearly 43% of US CMOs said aligning department strategies and priorities was the primary challenge of working across departments to develop a single customer experience.

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Companies With A Formal Customer Experience Management Strategy, Q2 2014 [CHART]

By David Erickson | October 23, 2014

35% of marketing execs said their heads of operations and line-of-business leaders and finance, marketing, sales, point-of-sales and customer service teams were not focused around a customer experience strategy.

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Millennials' Word-Of-Mouth Brand Mentions, September 2014 [CHART]

By David Erickson | October 23, 2014

Some 84% of Millennials’ word-of-mouth impressions about brands take place offline – with 71% the result of face-to-face conversations (versus just 3% over social media).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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