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Archive for October 22, 2014

Inbound Marketing Priorities & Challenges, September 2014 [TABLE]

By David Erickson | October 22, 2014

A significant share of inbound marketers are reporting higher ROI than last year – perhaps as previous success is the top reason given for increasing inbound budgets.

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Nielsen’s Top 10 DMAs, 2014-2015 [CHART]

By David Erickson | October 22, 2014

The number of TV homes overall decreased by 1.7% year-over-year to roughly 113.8 million, per Nielsen’s estimate.

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Americans' Attitudes Toward Select Businesses & Industries, Q1 2014 [CHART]

By David Erickson | October 22, 2014

Just 37% of Americans have a positive view of the advertising and public relations industry.

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Top Content Sources For Business Executives, October 2014 [CHART]

By David Erickson | October 22, 2014

63% of business executives said they use search often,

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Most Important Content Genres To Pay-TV Subscribers, October 2014 [CHART]

By David Erickson | October 22, 2014

The two most important genres for pay-TV and non-pay-TV subscribers are news and prime-time shows.

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Facebook Post Interaction Rates By Industry, 2013-2014 [CHART]

By David Erickson | October 22, 2014

The retail industry topped all others tracked in Q3 post interaction rates, with its 4.18% average representing a 13% increase over the year-earlier period.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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