Product Recommendations By Brands, September 2014 [CHART]
Brand enthusiasts find product recommendations based on prior purchase history to be both helpful and influential, details a new report from StrongView and Edison Research. The study analyzes the impact of digital communication from brands on consumers, noting that email is by far the leading online communication channel in terms of influencing purchases, and that relevant communications that meet expectations for a brand can help prompt those decisions.
The report segments respondents into two groups: brand enthusiasts (26% of the sample); and non-brand enthusiasts. Read the rest at MarketingCharts.