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Archive for October 21, 2014

American Millennials Favorite Brands, October 2014 [TABLE]

By David Erickson | October 21, 2014

Nike holds on to the top spot this year in Moosylvania’s survey, beating out Apple and Samsung.

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Cost-Per-Lead Trends, October 2014 [CHART]

By David Erickson | October 21, 2014

A slim majority of marketers and salespeople worldwide say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening.

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Millennials' Traditional TV Consumption Trends, 2011-2014 [CHART]

By David Erickson | October 21, 2014

Youth as a whole are consuming less TV – and they watch a lot less than older Americans.

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Product Recommendations By Brands, September 2014 [CHART]

By David Erickson | October 21, 2014

Brand enthusiasts find product recommendations based on prior purchase history to be both helpful and influential.

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Budget Shifts To Fund Video Advertising, September 2014 [CHART]

By David Erickson | October 21, 2014

Video ad buyers are most likely to be drawing from display budgets to fund spending increases in the next 12 months.

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SMBs Top Social Media Channels For Advertising Or Promotion, September 2014 [CHART]

By David Erickson | October 21, 2014

Facebook tops the list of social channels among SMBs, with 55% having a business page, per BIA/Kelsey’s latest report.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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