Archive for October 19, 2014
Effectiveness Of Insights For B2B Sales, July 2014 [CHART]
When the top two levels of effectiveness on a scale of 1 (most effective) to 4 (least effective) were combined, visionary insights ranked No. 1, at 65% of respondents.
Read MoreFrequency With Which Insights Appear In B2B Marketing Collateral, July 2014 [CHART]
Usage and effectiveness don’t always line up, based on July 2014 data from Corporate Visions.
Read MoreUS Companies Using Social Media For Marketing, 2013-2016 [CHART]
Nearly nine in 10 US marketers are using social media marketing.
Read MoreAverage Time Spent With Select Online Media, 2014 [CHART]
Facebook users’ attention is likely to be closely focused on content, where interspersed ads are not so easily ignored (even if users prefer they could be).
Read MoreShare Of Average Time Spent Per Day With Select Media vs Ad Spending Share, 2014 [TABLE]
Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.
Read MoreAverage Time Spent Per Day On Facebook, 2010-2014 [CHART]
While 6.0% of US adults’ digital media time is spent on Facebook, nearly 10% of US digital ad spending flows to the site.
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