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Archive for October 19, 2014

Effectiveness Of Insights For B2B Sales, July 2014 [CHART]

By David Erickson | October 19, 2014

When the top two levels of effectiveness on a scale of 1 (most effective) to 4 (least effective) were combined, visionary insights ranked No. 1, at 65% of respondents.

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Frequency With Which Insights Appear In B2B Marketing Collateral, July 2014 [CHART]

By David Erickson | October 19, 2014

Usage and effectiveness don’t always line up, based on July 2014 data from Corporate Visions.

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US Companies Using Social Media For Marketing, 2013-2016 [CHART]

By David Erickson | October 19, 2014

Nearly nine in 10 US marketers are using social media marketing.

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Average Time Spent With Select Online Media, 2014 [CHART]

By David Erickson | October 19, 2014

Facebook users’ attention is likely to be closely focused on content, where interspersed ads are not so easily ignored (even if users prefer they could be).

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Share Of Average Time Spent Per Day With Select Media vs Ad Spending Share, 2014 [TABLE]

By David Erickson | October 19, 2014

Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.

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Average Time Spent Per Day On Facebook, 2010-2014 [CHART]

By David Erickson | October 19, 2014

While 6.0% of US adults’ digital media time is spent on Facebook, nearly 10% of US digital ad spending flows to the site.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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