US College Students' Back-To-School Purchase Influences, August 2014 [TABLE]

When making their back-to-school purchasing decisions, college students are mostly influenced by what their friends have to say. Some 93.6% said they found one-on-one recommendations from friends at least somewhat influential. Online sales and coupons don’t hurt either. Less than 10% said these were not an influential factor when deciding to buy something. Read the rest at eMarketer.