October 18, 2014 - e-Strategy Trends

US adults will spend an average of 21 minutes each day on Facebook in 2014.

32% of respondents said they Regularly ordered food online, but just 4% said they did so regularly via mobile apps.

In an October 2013 study of US consumers conducted by the National Restaurant Association, 23% of survey respondents had ordered food using a smartphone or tablet in the past month.

Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.

College students might not be as broke as we think, but a significant portion of them plan to spend less this year than they have previously—particularly on school-related items.