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Archive for October 18, 2014

Average Time Spent Per Day With American Facebook Users, 2010-2014 [CHART]

By David Erickson | October 18, 2014

US adults will spend an average of 21 minutes each day on Facebook in 2014.

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Perceived Benefits Of Ordering From Restaurants Online, February 2014 [TABLE]

By David Erickson | October 18, 2014

32% of respondents said they Regularly ordered food online, but just 4% said they did so regularly via mobile apps.

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Consumers' Restaurant-Related Online Activities, October 2013 [CHART]

By David Erickson | October 18, 2014

In an October 2013 study of US consumers conducted by the National Restaurant Association, 23% of survey respondents had ordered food using a smartphone or tablet in the past month.

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US College Students' Back-To-School Purchase Influences, August 2014 [TABLE]

By David Erickson | October 18, 2014

Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.

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US College Students' Change In Discretionary vs . School-Related Spending, August 2014 [CHART]

By David Erickson | October 18, 2014

College students might not be as broke as we think, but a significant portion of them plan to spend less this year than they have previously—particularly on school-related items.

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Decision Making Based On Data Or Intuition, September 2014 [CHART]

By David Erickson | October 18, 2014

Few senior executives rely most on data when making big decisions.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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