US Retail & eTail eCommerce Holiday Season Sales, 2012-2014 [TABLE]
Although Apple baked beacon protocols into iOS 7 in October 2013, the news was too early to have any impact on last holiday season. Since then, however, retailers have begun to test them in-store. “Retailers, especially the national retailers, are trying [beacons] out, seeing how things go,” said Chris Damron, chief innovation officer at BeaconStream, a proximity-based mobile marketing platform. Read the rest at eMarketer.