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Archive for October 15, 2014

Marketers' Perceptions Of Customers' Attitudes Toward Customer-Centricity, September 2014 [CHART]

By David Erickson | October 15, 2014

The attributes that best define customer centricity are a senior management team committed to understanding the customer, functional alignment in support of a holistic customer experience strategy and a corporate culture that prioritizes customer satisfaction.

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Change In Ad Spending By Medium, Q2 2014 & H1 2014 [CHART]

By David Erickson | October 15, 2014

US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%.

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Mobile App Consumption Increases By Category, 2013-2014 [CHART]

By David Erickson | October 15, 2014

The overall amount of time spent with mobile applications grew by 21% between August 2013 and last month.

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Online Video Consumption By Device & Duration, Q2 2014 [CHART]

By David Erickson | October 15, 2014

A slim majority of time spent watching video on mobile phones during Q2 was spent with content less than 10 minutes in length.

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Enterprise Use Of Social Media Marketing, September 2014 [CHART]

By David Erickson | October 15, 2014

7 in 10 senior leaders managing or overseeing digital or social marketing at enterprise (at least $1 billion in revenues) companies in the US and Western Europe say that senior management believes in the value of social marketing.

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How Newspaper Print Ads Influence Consumer Shopping Behavior, September 2014 [CHART]

By David Erickson | October 15, 2014

52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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