Even among digital buyers, cosmetics and personal care items aren’t a huge hit. One-third of US digital buyers had bought products in this category in the three months leading up to March 2014 polling by UPS, comScore and the e-tailing group. In comparison, 57% cited first-place books, music and movies, and No. 2 apparel grabbed 56% of respondents.
Results from a March 2014 study by Nielsen didn’t offer a huge amount of hope. When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response. Read the rest at eMarketer.