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Archive for October 14, 2014

Marketing Email Tips [INFOGRAPHIC]

By David Erickson | October 14, 2014

This infographic from Quick Sprout illustrates some optimal marketing email tips.

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Products North Americans Plan To Buy Online By Category, March 2014 [TABLE]

By David Erickson | October 14, 2014

When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.

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Devices Used To Buy Online By Product Category, June 2014 [TABLE]

By David Erickson | October 14, 2014

57% of US internet users said they preferred purchasing cosmetics and personal grooming items, such as makeup, shaving products and facial cleansers, in-store.

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Global Business Investment Plans, August 2014 [CHART]

By David Erickson | October 14, 2014

Nearly 56% of eMarketer Daily Newsletter readers and visitors to eMarketer.com said they would be spending more on branding-related activities over the next year.

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Airlines' Ancillary Revenues Worldwide By Region, 2013 [TABLE]

By David Erickson | October 14, 2014

Revenues from add-on purchases like baggage allowances are one factor contributing to direct booking on airline sites.

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Channels US Ad Execs Use For Programmatic Buying, June 2014 [CHART]

By David Erickson | October 14, 2014

Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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