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Archive for October 13, 2014

Google's US Search Ranking Factors, September 2014 [CHART]

By David Erickson | October 13, 2014

Quality content creation is considered the most effective SEO tactic (and also the most difficult to execute) and a new Google search rankings study gives further weight to the importance of quality, relevant content.

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Most Influential Types Of Communication, September 2014 [CHART]

By David Erickson | October 13, 2014

Communications containing relevant information and offers are most likely to impact consumers’ purchase decisions.

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Global Market Research Spending In 2013 [TABLE]

By David Erickson | October 13, 2014

Spending on market research grew by 2.8% year-over-year in 2013 (0.7% after adjusting for inflation) to exceed US$ 40B.

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Most Popular Mobile Videos Watched By US Mothers, September 2014 [CHART]

By David Erickson | October 13, 2014

Some 88% of expectant women and mothers with children up to 8 years old own a smart phone.

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Percent Of Projects Using Marketing Analytics, September 2014 [CHART]

By David Erickson | October 13, 2014

Fewer than one-third of projects use available or requested marketing analytics, and that figure hasn’t changed in some time.

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Most Popular & Effective B2B Marketing Insights, September 2014 [CHART]

By David Erickson | October 13, 2014

About 8 in 10 B2B firms use insights when crafting their collateral, reports Corporate Visions in a survey of roughly 400 B2B marketers and salespeople worldwide.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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