Archive for October 13, 2014
Google's US Search Ranking Factors, September 2014 [CHART]
Quality content creation is considered the most effective SEO tactic (and also the most difficult to execute) and a new Google search rankings study gives further weight to the importance of quality, relevant content.
Read MoreMost Influential Types Of Communication, September 2014 [CHART]
Communications containing relevant information and offers are most likely to impact consumers’ purchase decisions.
Read MoreGlobal Market Research Spending In 2013 [TABLE]
Spending on market research grew by 2.8% year-over-year in 2013 (0.7% after adjusting for inflation) to exceed US$ 40B.
Read MoreMost Popular Mobile Videos Watched By US Mothers, September 2014 [CHART]
Some 88% of expectant women and mothers with children up to 8 years old own a smart phone.
Read MorePercent Of Projects Using Marketing Analytics, September 2014 [CHART]
Fewer than one-third of projects use available or requested marketing analytics, and that figure hasn’t changed in some time.
Read MoreMost Popular & Effective B2B Marketing Insights, September 2014 [CHART]
About 8 in 10 B2B firms use insights when crafting their collateral, reports Corporate Visions in a survey of roughly 400 B2B marketers and salespeople worldwide.
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