US millennial women make up a huge group that is almost impossible to characterize. For one thing, the age range covers those still in high school all the way through women approaching their mid-30s. And they are a more ethnically diverse generation than any that has come before, according to a new eMarketer report, “Millennial Women: How Their Social Network Usage, Shopping Habits and Personal Finances Add Up.”
Nevertheless, in interviews with eMarketer, executives at a variety of marketing and media companies suggested some broad ideas for addressing US millennial females. Read the rest at eMarketer.