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Archive for October 9, 2014

2015 B2B Content Marketing Trends [INFOGRAPHIC]

By David Erickson | October 9, 2014

This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.

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Select Technologies Used By US Woman Aged 18-34, 2014 & 2018 [CHART]

By David Erickson | October 9, 2014

US millennial women make up a huge group that is almost impossible to characterize.

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US Online Display Ad Spending Share By Format, 2013-2018 [CHART]

By David Erickson | October 9, 2014

Video’s share of digital display ads in the US will gain significant ground throughout our forecast period, increasing from 21.6% of all digital display advertising last year to 30.1% by 2018.

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US Video Ad Spending, 2013-2018 [CHART]

By David Erickson | October 9, 2014

US digital video ad spending continues to increase significantly, up 56.0% this year to reach $5.96 billion.

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YouTube Net Ad Revenues, 2013-2016 [CHART]

By David Erickson | October 9, 2014

YouTube’s net US video ad revenues will total $1.13 billion in 2014, according to new figures from eMarketer, accounting for 18.9% of the US digital video ad market.

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Consumers' In-Store Smartphone Usage [INFOGRAPHIC]

By David Erickson | October 9, 2014

84% of smartphone shoppers use their device while shopping in a store, and one in three will use it to find the information they need rather than ask an employee.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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