Time Writing Content vs. Time Readers Read It [CHART]

We can interpret this by saying, “an 88.9% increase in x (draft time minutes) corresponds to a 100% increase in y (median 30-day TTR).” And there we have it — stories that take longer to write tend to see more TTR.

But—correlation, not causation! 

While a strong correlation exists, we can’t say for sure that the extra TTR is a direct result of the extra draft time. Read the rest at Medium Data Lab.