Upworthy’s mission-driven content is fitting for a platform where followers can easily discuss and debate topics. It follows that nearly 100% of Upworthy articles were shared on Facebook. Mashable content, which comprises all things digital, was shared a bit more evenly across different social networks. Facebook still got the bulk of Mashable article shares, but Twitter and LinkedIn saw approximately one-quarter each.
Pinterest is heavily driven by do-it-yourself and how-to content, so it didn’t get much action from news publishers, but BuzzFeed listicles are well suited for the platform. Nearly one in 10 BuzzFeed articles were shared on Pinterest. Read the rest at eMarketer.