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Social Network Referral Share For Articles, H1 2014 [TABLE]

By David Erickson | October 3, 2014

Social Network Referral Share For Articles, H1 2014 [TABLE]

Upworthy’s mission-driven content is fitting for a platform where followers can easily discuss and debate topics. It follows that nearly 100% of Upworthy articles were shared on Facebook. Mashable content, which comprises all things digital, was shared a bit more evenly across different social networks. Facebook still got the bulk of Mashable article shares, but Twitter and LinkedIn saw approximately one-quarter each.

Pinterest is heavily driven by do-it-yourself and how-to content, so it didn’t get much action from news publishers, but BuzzFeed listicles are well suited for the platform. Nearly one in 10 BuzzFeed articles were shared on Pinterest. Read the rest at eMarketer.

Posted in Consumer Behavior, Content Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Social Sharing, Visual Communications and tagged BBC, BuzzFeed, CNN, Daily Mail, Facebook, Google, Huffington Post, LinkedIn, Mashable, New York Times, Pinterest, The Guardian, Twitter, Upworthy, Yahoo

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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