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Share Of Articles Shared Via Social By Site, H1 2014 [CHART]

By David Erickson | October 3, 2014

Share Of Articles Shared Via Social By Site, H1 2014 [CHART]

With Facebook still reigning as the largest social network, it’s no surprise that it sees the most sharing of content—by a long shot. According to an August 2014 report from marketing consultancy agency Fractl and social media analytics tool BuzzSumo, 81.9% of articles shared socially were done so on Facebook. The analysis of 2.6 billion social media shares of 1 million articles from H1 2014 found that Twitter was a distant second, with 8.6% of shares, followed by Google+, Pinterest and LinkedIn, in that order.

But that breakdown varied moderately depending on the publisher of the article. Upworthy’s mission-driven content is fitting for a platform where followers can easily discuss and debate topics. It follows that nearly 100% of Upworthy articles were shared on Facebook. Mashable content, which comprises all things digital, was shared a bit more evenly across different social networks. Facebook still got the bulk of Mashable article shares, but Twitter and LinkedIn saw approximately one-quarter each. Read the rest at eMarketer.

Posted in Content Marketing, Online Behavior, Social Media Marketing, Social Sharing, Visual Communications and tagged Facebook, Google, LinkedIn, Pinterest, Twitter

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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