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Archive for October 3, 2014

Social Network Referral Share For Articles, H1 2014 [TABLE]

By David Erickson | October 3, 2014

Nearly one in 10 BuzzFeed articles were shared on Pinterest.

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Share Of Articles Shared Via Social By Site, H1 2014 [CHART]

By David Erickson | October 3, 2014

81.9% of articles shared socially were done so on Facebook.

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Social Advertising & The Path To Purchase By Network, Q1 2014 [CHART]

By David Erickson | October 3, 2014

YouTube stood out as the most likely social media property by far to turn a prospect immediately into a customer.

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Social Network Advertising Conversion Rates, Q1 2014 [CHART]

By David Erickson | October 3, 2014

Even if Facebook is doing what it can to push brands from an earned into a paid media model, paid ads on social networks do have better conversion rates than organic content.

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Where Women Get Information About Financial Services, April 2014 [CHART]

By David Erickson | October 3, 2014

People—family and friends, financial professionals and a spouse or partner—all landed ahead of finance-related sites.

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Where People Get Financial Advice By Demographic, July 2014 [TABLE]

By David Erickson | October 3, 2014

Among US female investors surveyed, just 14% of respondents said they turned to financial websites for advice.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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