CMOs' Forecasted Media Spend, Online vs Traditional, 2011-2014 [CHART]
It was only 6 short months ago that the oft-cited trend for increased digital marketing spending and decreasing traditional media spend appeared to be leveling off. But the latest biannual installment [PDF] of The CMO Survey from Duke University’s Fuqua School of Business strikes a familiar tone once more, as forecasted spending growth rates for digital and traditional media are again taking on different trajectories.
Indeed, CMOs surveyed for the report in August now forecast a 10.8% increase in digital marketing spending over the next 12 months, the highest forecast growth rate in 2 years, and up from a relatively smaller 8.2% projected increase in February 2014. Read the rest at MarketingCharts.