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Archive for October 2, 2014

Importance Of Brand-Owned Video Sharing Channels, July 2014 [CHART]

By David Erickson | October 2, 2014

The percentage of respondents using just external sites to share content was nearly four times that of those only using their own websites, at 43% vs. 11%.

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Importance Of Personalization To Brands' Success, August 2014 [CHART]

By David Erickson | October 2, 2014

Some 47% of online strategy decision-makers indicated that personalization is extremely important to their brands’ current objectives.

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Top Retail Revenue Drivers, September 2014 [CHART]

By David Erickson | October 2, 2014

Senior US retail executives believe that customer retention will be the most significant driver of their company’s revenue growth over the next 1-3 years.

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Online Share Of Sales By Company Type, September 2014 [CHART]

By David Erickson | October 2, 2014

US CMOs from B2B product and services firms expect roughly 10% of their sales to be through the internet in the next 12 months.

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Online Ads' On-Target Percentage, September 2014 [CHART]

By David Erickson | October 2, 2014

Overall, 59% of online ad impressions served reach their target audience.

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CMOs' Forecasted Media Spend, Online vs Traditional, 2011-2014 [CHART]

By David Erickson | October 2, 2014

CMOs surveyed for the report in August now forecast a 10.8% increase in digital marketing spending over the next 12 months.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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