Gmail Tab Delivery & Read Rates By Industry [CHART]

By David Erickson | October 1, 2014

Once considered the death knell of email marketing, Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.

Gmail has long said that emails classified as Promotions will see fewer filtering issues. Read the rest at MarketingLand.

Posted in Analytics, Consumer Behavior, Email Marketing, Email Metrics, Online Behavior and tagged Apparel Marketing, Automotive Marketing, Beauty Marketing, Beverage Marketing, Biotechnology Marketing, Book Marketing, Business Services Marketing, Communications Marketing, Consumer Services Marketing, Education Marketing, Entertainment Marketing, eTailing, Financial Services Marketing, Food Marketing, Gmail, Google, Health Care Marketing, Hospitality Marketing, Inbox Placement, Insurance Marketing, Liesure Marketing, Media Marketing, Metrics, Nonprofit Marketing, Retail Marketing, Software Marketing, Technology Marketing, Television Marketing, Travel Marketing