Email Inbox Placement Rate By Industry [CHART]

Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.

Health and Beauty brands scored the highest inbox placement rates with 96% of their emails being sent to the inbox. Retail and Apparel also saw higher than average inbox rates at 90% and 91%, respectively. Read the rest at MarketingLand.