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Archive for October 1, 2014

Online Retailers' Top Testing Tactics, September 2014 [CHART]

By David Erickson | October 1, 2014

Roughly two-thirds of online retailers have some type of personalized content on their websites.

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Gmail Tab Delivery & Read Rates By Industry [CHART]

By David Erickson | October 1, 2014

Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.

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Email Inbox Placement Rate By Industry [CHART]

By David Erickson | October 1, 2014

Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.

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Email Inbox Placement Rates, May 2013 – April 2014 [CHART]

By David Erickson | October 1, 2014

September was the most difficult month to reach the inbox, while December and January were the easiest.

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Global Email Inbox Placement Rates [INFOGAPHIC]

By David Erickson | October 1, 2014

83% of permission-based emails worldwide reached the inbox over the past 12 months, with 6% being sent to spam and 11% blocked.

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Content On Which People Comment Anonymously By Type, June 2014 [CHART]

By David Erickson | October 1, 2014

40% of US internet users said they had commented anonymously.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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