Archive for October 2014
Marketing Channel Integration, October 2014 [CHART]
On average, only 45% of digital marketers integrate any two channels.
Read MoreTrust In News Media Types By Generation, October 2014 [CHART]
American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately.
Read MoreUS Omni-Channel Shopping Activity By Category, October 2014 [CHART]
On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.
Read MoreHoliday-Related Retail Spending, 2004-2014 [CHART]
The NRF is forecasting an increase in holiday spending of 4.1% this year to $616.9 billion in total sales, with online sales growth in the 8-11% range.
Read MoreEmail Open & Click Rates By Subject Line Length, 2013 [CHART]
Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year.
Read MoreBenchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]
Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.
Read MoreMobile Share of Online Video Views, 2012-2014 [CHART]
Mobile now accounts for more than one-quarter of online video views.
Read MoreThe Internet Spec Sheet [INFOGRAPHIC]
Let this infographic by SumAll and Buffr (via AdWeek) server as your cheat sheet to the length of stuff online.
Read MoreFrequency With Which Millennials Use Businesses' Mobile Sites, June 2014 [CHART]
Smartphones were millennials’ device of choice for internet and app access, with nearly two-thirds (64%) of US mobile device users ages 18 to 34 citing these as their primary mobile device for logging on to the web or checking out an app.
Read MoreMillennials' Attitudes Toward Mobile Devices, June 2014 [CHART]
Among US millennial smartphone users polled, nearly 90% said their phones never left their side—both night and day—and 80% admitted they instantly reached for them right when they woke up.
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