While roughly two-thirds of online retailers have some type of personalized content on their websites, basic techniques such as product recommendations (45%) are being used more commonly than more advanced ones such as dynamic pricing (8%), per results from a Retention Science survey of 139 marketers at online retailers. Similarly, while almost three-quarters conduct some form of A/B or multivariate testing, most do so on their email subject lines, while few test their websites.
Indeed, only one-third of respondents reported A/B or multivariate testing their website or landing page design/layout, and even fewer (28%) test their website or landing page offers. By comparison, email subject lines (58%) and email content/offers (48%) are more heavily tested. Read the rest at MarketingCharts.