Reasons People Subscribe To A Company's Text Messages, September 2014 [CHART]

Only half of consumers would subscribe to a company’s text messaging program, per the report, with about 60% of those doing so in order to receive coupons. The influence of deals and discounts is apparent elsewhere in the report: consumers are most likely to subscribe to companies’ email programs in order to receive coupons, and most apt to connect with brands on Facebook because they want deals and specials. Meanwhile, asked the right number of text messages per month that would keep them engaged and opted-in, the overwhelming majority – 89% – of respondents indicated 1-2 per week. Source: BlueHornet

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