Archive for September 30, 2014
Primary North American Marketing Agency Deficiencies, July 2014 [CHART]
40% of marketers in North America said that a lack of foundation in analytics was the single-biggest deficiency among agencies vying for their business, the No. 1 response.
Read MoreMetrics Content Marketers Wish They Could Measure, May 2014 [CHART]
Survey after survey suggests continued content marketing investment in coming years, with a majority of respondents indicating regular annual spending increases.
Read MoreUS CMOs' Traditional Advertising vs Online Marketing Spending, 2011-2014 [CHART]
Forecasted spending growth rates for digital and traditional media are again taking on different trajectories.
Read MoreTop Things Online Retailers Test, September 2014 [CHART]
Roughly two-thirds of online retailers have some type of personalized content on their websites.
Read MoreReasons People Subscribe To A Company's Text Messages, September 2014 [CHART]
Only half of consumers would subscribe to a company’s text messaging program.
Read MoreUS Pay-TV Penetration, 2010-2014 [CHART]
Some 84% of US households subscribe to a form of pay-TV service, down from a peak of 89% in 2010.
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