With mobile grabbing an ever-increasing share of consumer time and activity, regular websites aren’t necessarily enough anymore—mobile-optimized versions have come onto the scene. Here, Wells Fargo and Gallup found that just over half of SBOs whose businesses had a website also had a mobile site or one that was optimized for mobile.
Based on a Q1 2014 survey by Market Probe International for U.S. Bank, SBOs may want to up mobile website efforts. Nearly seven in 10 US SBOs polled said that offering a mobile-friendly website was the tactic that contributed the most value to overall business strategy—the No. 1 response. Read the rest at eMarketer.