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Primary Types Of Socially-Shared Content Worldwide, June 2014 [TABLE]

By David Erickson | September 29, 2014

Primary Types Of Socially-Shared Content Worldwide, June 2014 [TABLE]

Results from recent research suggest that marketers are making a smart move. A June 2014 study conducted by SurveyMonkey for Social@Ogilvy found that an impressive number of social networkers worldwide shared content via social, with just 9% of respondents saying they never did.

When it came to what content social users shared, respondents showed interest in spreading the news, with informative or educational items the most-shared content type. And UK social users aren’t the only ones who like to laugh: Funny or entertaining content ranked a close second, at 35% of respondents. No other content type came close, with response rates for the rest falling at 10% or below. Read the rest at eMarketer.

Posted in Consumer Attitudes, Consumer Behavior, Content Marketing, Online Behavior, Social Media Marketing, Social Sharing and tagged Education Marketing, Entertainment Marketing, Online Politics, Political Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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