Results from recent research suggest that marketers are making a smart move. A June 2014 study conducted by SurveyMonkey for Social@Ogilvy found that an impressive number of social networkers worldwide shared content via social, with just 9% of respondents saying they never did.
When it came to what content social users shared, respondents showed interest in spreading the news, with informative or educational items the most-shared content type. And UK social users aren’t the only ones who like to laugh: Funny or entertaining content ranked a close second, at 35% of respondents. No other content type came close, with response rates for the rest falling at 10% or below. Read the rest at eMarketer.